Micro-Community: How Do We Manage Our Team?

The use of micro-communities as a digital marketing collaboration tool is brand new.

Micro-Communities focused on content creation and sharing will answer the problem facing most small businesses that do not have the time, money, or expertise to do all the content creation and promotion necessary to compete for a voice online in their community.

A micro-community is made up of no more than 100 contributors with specific roles. More than 100 members can increase the breakdown of communication and make it easier for some members to feel neglected and sidelined.

Having a team of 100 people with diversified attributes and ideas contributing to one unified mission will make it much easier for the individuals in the group. At the same time, the content created will be vetted, informative, and creative because of the collective efforts of the people creating it.

While the demand of the individual will be minor the group efforts will be monumental.

But with so many moving parts, you need to have a management team or at least a management system with a director that monitors the system and engages with members to answer questions, measure key performance indicators, make updates to the system, and direct the efforts of the group.

We work within the system and better its parts through experience and open communication. The system engineer(s) make the changes and break down directions to the team. Brainstorm International, LLC would like to be the system engineer for these new teams.


We look to our strategic partners.

A strategic partner is someone that you trust to deliver on their promise. They are someone that you refer family, friends, and colleagues to and that refer people to you. They are in an industry that supports your client’s journey.

Would they be a good fit for your team? Do they have a values system, missions, and role for the client journey?

Think of businesses and organizations that interact with your buyer persona during this client journey. Do they interact before you’re involved or after?

Do they have a presence in the community that supports the client journey?

Would they be a strong advocate for the mission of your client journey?

Ask them. See if they have an interest in being a part of what you’re doing.

Your team should not be made up of “just anyone” and should not be limited by exclusivity. There is more than one professional in every community that does a superb job of serving this client journey and together we achieve more.

You want people you’ll enjoy working with on your team, not self-serving a-holes.