What Is A Micro-Community
A self-sustaining online group of individuals with a single focused purpose and audience for digital marketing collaboration.
It is made up of various roles and guidelines that allow the members to have an amazing content marketing presence without the enormous effort of doing it all themselves.
Each member of the tribe has a role and expertise that serves the greater good of the group, both internally and externally.
Like a tribe, no one person is given the bulk of responsibilities to sustain the group, it is a symbiotic relationship between all members and their defined purpose to benefit the audience and their fellow members.
THE DRIVING FORCE
CONTENT
The Internet’s driving force is content in all its forms. Content drives search engine traffic, social media, email marketing, and website traffic.
BENEFITS
AUDIENCE
FIND PROBLEM SOLVERS
Find solution providers to life & business problems.
ONLINE
Online access anytime from anywhere through familiar channels
ENGAGE
Engage with credible thought-leaders to make life better
COURSES
Subscribe to courses and tools to help you in life and business
EVENTS
Find events that help you engage with the right problem solvers
BENEFITS
MEMBERS
BE FOUND
Be found by your target audience on the Internet
SYSTEMS
Be part of a system that uses a team approach instead of on-your-own.
IDEAS
Exchange ideas with other members of your team.
DIRECTORY
Be part of a directory with easy access to qualified referral sources
WORK
Work together in a system that makes collaboration seamless and effortless
Content Focused on The Audience Journey
The content created in a micro-community is laser-focused on the needs and life journey of the audience the micro-community was created to support. This creates an entire “world” that caters to the needs, questions, and interests of the target audience in an expert, authoritative, and trustworthy environment.
People will be able to find answers to their problems in an uncluttered environment. Service providers that create helpful content will shine bright. This is the perfect setup for matching people with a problem to their problem solvers.
Content on the Internet is INCREASING EXPONENTIALLY as more and more content creators enter the marketplace and information is shared in more channels and formats.
Through micro-communities, group-contributed content will be more diverse, more interesting, more authentic, and easier for the members to create.
Google E.A.T. Guidelines For Search Results Criteria
Only content from Expert, Authoritative, and Trustworthy sources will have a chance to rank organically in search results. And ranking on the first page of Google will become increasingly impossible for the small business without a laser-focused niche content slant.
EXPERT
AUTHORITATIVE
TRUSTWORTHY
Organized Laser-Focused Content
The organized, laser-focused mindset of micro-communities will create a subnet on the Internet. Like an online publication, articles and content will be well written and targeted to the needs of a growing local audience that doesn’t have the time or the patience to search ours for a local Expert, Authoritative, and Trustworthy resource like you.
Where Do You See Yourself?
Contributor
Team members that are 100% committed to supporting the group’s activities. They perform helpful tasks, add content to relative topics, like and share group content, and add feedback to conversations and projects.
Influencer
Influencers have specialized knowledge, authority, and insight into a particular subject and audience. Their fans look to them for direction on particular purchases and activities.
Connector
Individuals with a large circle of influence within the field or focus of the group. Communicators, networkers, marketers, & community leaders.
Creator
Creative abilities, writers, outside-the-box thinkers, problem solvers, and product developers.
Educator
Podcasters, writers, and vloggers who have the ability to teach and convey complex ideas into simple to understand lessons.
Thought Leader
A go-to individual in a particular niche. A successful individual and foremost authority in a selected vocation, skill, process, or understanding of the group’s target audience.